Presentation-order effect of product images on consumers' mental imagery processing and purchase intentions
Jung Eun Lee and Eonyou Shin and Doris H. Kincade
| Year of publication: |
2024
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|---|---|
| Authors: | Lee, Jung Eun ; Shin, Eonyou ; Kincade, Doris H. |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 33.2024, 5, p. 604-617
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| Subject: | Belief-adjustment model | Dual coding theory | Experimental design | Information processing | Mental imagery | Online buying behavior | Order effect | Product placement | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Werbewirkung | Advertising effects | Product Placement | Experiment | Online-Handel | Online retailing | Kaufentscheidung | Purchase decision | Informationsverhalten | Information behaviour | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-08-2023-4655 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015165221