Prestasjoner på messer : en studie av utstillere på internasjonale matvaremesser
Kåre Hansen
| Year of publication: |
2000
|
|---|---|
| Authors: | Hansen, Kåre |
| Publisher: |
Göteborg : BAS |
| Subject: | Messemarketing | Trade fair marketing | Messe | Trade fair | Lebensmittel | Food | International | Messe <Wirtschaft> | Verbraucherverhalten |
| Extent: | X, 311 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | Swedish |
| Thesis: | Zugl.: Göteborg, Univ., Diss., 2000 |
| Notes: | Zsfassung in engl. Sprache u.d.T.: Measuring performance at international trade shows : a construct validity study |
| ISBN: | 91-7246-165-9 |
| Classification: | Marketing ; Wirtschaftssektoren: Sonstiges |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001477466