Prestige Brands or Luxury Brands? An Exploratory Inquiry on Consumer Perceptions

An interpretative analysis of in-depth consumer interviews explores the relationship between the concepts of "luxury" and "prestige" as applied to brands.

MoreLess

Year of publication:	2002
Authors:	Dubois, Bernard ; Czellar, Sandor
Institutions:	Université <Genève> / Section des Hautes Etudes Commerciales
Subject:	Prestige \| reputation \| Verbraucherverhalten \| Verbraucherforschung \| consumer research \| Werbemarke \| Brand extensions \| Symbolischer Interaktionismus \| Qualitative Sozialforschung \| social research

Check Google Scholar |

More access options

In German libraries (KVK)

I need help

Table of Contents
More details

Introduction
Methodology
Results
Managerial insights and future research