Prestige Brands or Luxury Brands? An Exploratory Inquiry on Consumer Perceptions

An Exploratory Inquiry on the Antecedents of Prestige Judgments

Czellar, Sandor, (2001)

Service quality, corporate brand image, and switching behavior : the mediating role of customer satisfaction and repurchase intention

Srivastava, Kavita, (2013)

Marke und Markenführung : eine institutionstheoretische Analyse

Dörtelmann, Thomas, (1997)

How do consumers overcome ambivalence toward hedonic purchases ? a typology of consumer strategies

Dubois, Bernard, (2006)

Consumer rapport to luxury : Analyzing complex and ambivalent attitudes

DUBOIS, Bernard, (2001)

Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries

Dubois, Bernard, (2005)