Prestige Brands or Luxury Brands? An Exploratory Inquiry on Consumer Perceptions
Year of publication: |
2002
|
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Authors: | Dubois, Bernard ; Czellar, Sandor |
Institutions: | Université <Genève> / Section des Hautes Etudes Commerciales |
Subject: | Prestige | reputation | Verbraucherverhalten | Verbraucherforschung | consumer research | Werbemarke | Brand extensions | Symbolischer Interaktionismus | Qualitative Sozialforschung | social research |
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