Prestige Brands or Luxury Brands? An Exploratory Inquiry on Consumer Perceptions

An interpretative analysis of in-depth consumer interviews explores the relationship between the concepts of "luxury" and "prestige" as applied to brands.

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Year of publication:	2002
Authors:	Dubois, Bernard ; Czellar, Sandor
Institutions:	Université <Genève> / Section des Hautes Etudes Commerciales
Subject:	Prestige \| reputation \| Verbraucherverhalten \| Verbraucherforschung \| consumer research \| Werbemarke \| Brand extensions \| Symbolischer Interaktionismus \| Qualitative Sozialforschung \| social research

Table of Contents
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Introduction
Methodology
Results
Managerial insights and future research

Persistent link: https://www.econbiz.de/10005843549