Prestige counts for little - It's not the name that gets the business. Rather, it's the level of service and comfort - and the fit of the blankets - that attracts businessmen to a hotel or airline.
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Euromoney. - London : Euromoney Publ, ISSN 0014-2433, ZDB-ID 1902325. - 1997, p. 135-140
Marchant, Garry, (1993)
Features - The Most Valuable Resource -- Measuring and Managing Intellectual Capital - Valuing companies in the New Economy where customer loyalty, organizational culture, and brand equity count more than the physical plant presents unique challenges to accountants and financial managers. Some firms are beginning to evolve solutions
Barsky, Noah P., (2000)
Anderson, Urton, (1994)
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