Preventing bypass on sharing economy platforms : the impact of message framing on users' bypass intention
Year of publication: |
2024
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Authors: | Nguyen, Stephanie ; Nicod, Lionel ; Llosa, Sylvie |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 179.2024, Art.-No. 114678, p. 1-15
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Subject: | Bypass | Digital misbehavior | Economic benefit | Message framing | Perceived risk | Sharing platform | Digitale Plattform | Digital platform | Prospect Theory | Prospect theory | Share Economy | Sharing economy | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Risiko | Risk | Werbewirkung | Advertising effects |
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