Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Gianluca Scheidegger, Marc Linzmajer and Thomas Rudolph
| Year of publication: |
2020
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|---|---|
| Authors: | Scheidegger, Gianluca ; Linzmajer, Marc ; Rudolph, Thomas |
| Published in: |
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB). - Baden-Baden : Nomos, ISSN 0042-059X, ZDB-ID 204030-X. - Vol. 74.2020, 4, p. 384-402
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| Subject: | Pricing | price discounts | retailing | price comparison | price consciousness | experiments | field data | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Rabatt | Rebate | Niedrigpreisstrategie | Low-cost strategy | Preiswettbewerb | Price competition | Einzelhandelspreis | Retail price | Preis | Price | Discounter | Discounters | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in deutscher Sprache |
| Other identifiers: | 10.5771/0042-059X-2020-4-384 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012390050