Price discrimination and audience composition in advertising-based broadcasting
Year of publication: |
2008
|
---|---|
Authors: | Roson, Roberto |
Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 21.2008, 4, p. 234-257
|
Subject: | Hörfunkwerbung | Radio advertising | Fernsehwerbung | Television advertising | Preisdifferenzierung | Price discrimination | Mediennutzung | Media usage | Monopol | Monopoly | Theorie | Theory |
-
Price discrimination and audience composition in advertising-based broadcasting
Roson, Roberto, (2007)
-
Price Discrimination and Audience Composition in Advertising-Based Broadcasting
Roson, Roberto, (2012)
-
Ad pricing by multi-channel platforms : how to make viewers and advertisers prefer the same channel?
Foros, Øystein, (2012)
- More ...
-
Estimation of Climate Change Damage Functions for 140 Regions in the GTAP9 Database
Roson, Roberto, (2016)
-
Simulating the Macroeconomic Impact of Future Water Scarcity
Roson, Roberto, (2017)
-
Platform competition in two-sided markets: the case of payment networks
Chakravorti, Sujit, (2004)
- More ...