Price elasticity in the performing arts : a segmentation approach
Eric Kolhede, J. Tomas Gomez-Arias, Anna Maximova
| Year of publication: |
2023
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|---|---|
| Authors: | Kolhede, Eric ; Gomez-Arias, J. Tomas ; Maximova, Anna |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 11.2023, 3, p. 523-550
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| Subject: | Elasticity | Market segmentation | Marketing mix | Motivators | Performing arts | Pricing | Psychographic | Preiselastizität | Price elasticity | Marktsegmentierung | Kunst | Arts | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Theater | Theatre | Kunsthandel | Art trade | Theorie | Theory | Preisdifferenzierung | Price discrimination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-022-00179-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014374939