Price fairness and strategic obfuscation
Year of publication: |
2021
|
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Authors: | Allender, William J. ; Liaukonyte, Jura ; Nasser, Sherif ; Richards, Timothy J. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 40.2021, 1, p. 122-146
|
Subject: | personalized pricing | fairness | inequity aversion | price discrimination | retail pricing | Gerechtigkeit | Justice | Preisdifferenzierung | Price discrimination | Preismanagement | Pricing strategy | Theorie | Theory | Einzelhandelspreis | Retail price |
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