Price-matching guarantees in dual channels
Arcan Nalca
| Year of publication: |
June 2017
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|---|---|
| Authors: | Nalca, Arcan |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 15.2017, 2, p. 165-186
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| Subject: | Dominant retailer | Dual channel | Distribution channels | Competition | Wholesale price | Pricing | Price-matching guarantee: supply chain management | Vertriebsweg | Distribution channel | Lieferkette | Supply chain | Preiswettbewerb | Price competition | Preismanagement | Pricing strategy | Einzelhandel | Retail trade | Theorie | Theory | Garantie | Warranty | Einzelhandelspreis | Retail price | Großhandel | Wholesale trade | Lieferantenmanagement | Supplier relationship management | Preisdifferenzierung | Price discrimination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11129-017-9182-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011737072