Price-matching strategy : implications of consumer behavior and channel structure
Arcan Nalca, Saibal Ray, and Tamer Boyaci
| Year of publication: |
2020
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|---|---|
| Authors: | Nalca, Arcan ; Ray, Saibal ; Boyacı, Tamer |
| Published in: |
Channel strategies and marketing mix in a connected world. - Cham, Switzerland : Springer, ISBN 978-3-030-31732-4. - 2020, p. 193-226
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| Subject: | Price-matching guarantees | Product availability | Inventory | Demand uncertainty dual channel | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Theorie | Theory | Preismanagement | Pricing strategy | Preiswettbewerb | Price competition | Nachfrage | Demand | Einzelhandel | Retail trade | Lieferkette | Supply chain | Lagermanagement | Warehouse management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-31733-1_8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012146864