Price optimization with reference price effects : a generalized Benders' decomposition method and a myopic heuristic approach
Seyed Shervin Shams-Shoaaee, Elkafi Hassini
| Year of publication: |
2020
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|---|---|
| Authors: | Shams-Shoaaee, Seyed Shervin ; Hassini, Elkafi |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 280.2020, 2 (16.1.), p. 555-567
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| Subject: | Generalized Benders' decomposition | Mixed-integer nonlinear programming | Pricing | Reference pricing | Dekompositionsverfahren | Decomposition method | Theorie | Theory | Mathematische Optimierung | Mathematical programming | Preis | Price | Preismanagement | Pricing strategy | Nichtlineare Optimierung | Nonlinear programming | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2019.07.020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012132438