Price promotion in omnichannel retailing : how much is too much?
Year of publication: |
2023
|
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Authors: | Quach, Sara ; Barari, Mojtaba ; Thaichon, Park ; Moudrý, Dann Vit |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 1, p. 198-213
|
Subject: | Anticipated regret | Discontent | Omnichannel retailing | Omnichannel usage | Patronage intention | Price promotion | Surprise | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Einzelhandel | Retail trade | Online-Handel | Online retailing | Multikanalvertrieb | Multichannel strategy | Beziehungsmarketing | Relationship marketing |
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