Price promotions and brand equity : the role of brand types
Year of publication: |
April 2017
|
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Authors: | Kuntner, Tobias |
Publisher: |
[Kiel : ZBW |
Subject: | Price promotion | Brand equity | Brand type | Panel data | Preismanagement | Pricing strategy | Markenimage | Brand image | Markenführung | Brand management | Verkaufsförderung | Sales promotion | Markenartikel | Brand |
Extent: | 1 Online-Ressource (circa 31 Seiten) |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
Language: | English |
Other identifiers: | hdl:10419/157296 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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