Price-sensitivity measurement : a tool for restaurant menu pricing
Carola Raab; Karl Mayer; Yen-Soon Kim; Stowe Shoemaker
Year of publication: |
2009
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Authors: | Raab, Carola ; Mayer, Karl ; Kim, Yen-soon ; Shoemaker, Stowe |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif : Sage, ISSN 1096-3480, ZDB-ID 24150897. - Vol. 33.2009, 1, p. 93-105
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