Prices and pricing research in consumer marketing : some recent developments
Els Gijsbrechts
| Year of publication: |
1992
|
|---|---|
| Authors: | Gijsbrechts, Els |
| Publisher: |
Antwerpen |
| Subject: | Preismanagement | Pricing strategy | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Extent: | 62 Bl |
|---|---|
| Series: | Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen. - Antwerpen, ZDB-ID 2578426-2. - Vol. 92-158 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. Bl. 47 - 57 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000136402