Pricing a Bundle of Products or Services: The Case of Nonprofits
| Year of publication: |
1996
|
|---|---|
| Authors: | Ansari, Asim ; Siddarth, S. ; Weinberg, Charles |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 33.1996, 1, p. 86-93
|