Pricing and advertising decisions in O2O supply chain with the presence of consumers' anticipated regret
Qiongqiong Gu and Rong Zhang and Bin Liu
| Year of publication: |
2023
|
|---|---|
| Authors: | Gu, Qiongqiong ; Rong, Zhang ; Liu, Bin |
| Subject: | Anticipated regret | BOPS | Game theory | O2O supply chain | Value uncertainty | Lieferkette | Supply chain | Spieltheorie | Entscheidung unter Unsicherheit | Decision under uncertainty | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-01-2022-0022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014276737