Pricing and composition of bundles with constrained multinomial logit
| Year of publication: |
1-15 July 2016
|
|---|---|
| Authors: | Pérez, Juan ; López-Ospina, Héctor ; Cataldo, Alejandro ; Ferrer O., Juan Carlos |
| Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 54.2016, 13/14 (1/15.7.), p. 3993-4007
|
| Subject: | pricing | constrained multinomial logit | bundle composition | consumer choice models | Logit-Modell | Logit model | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Leistungsbündel | Bundling strategy | Preismanagement | Pricing strategy | Diskrete Entscheidung | Discrete choice |
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