Pricing and market segmentation using opaque selling mechanisms
Year of publication: |
2014
|
---|---|
Authors: | Anderson, Chris K. ; Xie, Xiaoqing |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 233.2014, 1 (16.2.), p. 263-272
|
Subject: | Revenue management | Marketing: pricing | Segmentation | Auctions | Buyer behavior | Marktsegmentierung | Market segmentation | Preismanagement | Pricing strategy | Revenue-Management | Auktionstheorie | Auction theory | Konsumentenverhalten | Consumer behaviour | Preisdifferenzierung | Price discrimination | Auktion | Auction | Marktmechanismus | Market mechanism | Marketingmanagement | Marketing management |
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