Pricing and pricing-related issues in SMEs
Year of publication: |
2011
|
---|---|
Authors: | Koku, Paul Sergius |
Published in: |
Entrepreneurship marketing : principles and practice of SME marketing. - London : Routledge, ISBN 978-0-415-57375-7. - 2011, p. 127-140
|
Subject: | Preismanagement | Pricing strategy | Preiselastizität | Price elasticity | Kalkulation | Cost estimation | KMU | SME |
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