Pricing and revenue optimization

Robert L. Phillips

Background -- Introduction to pricing and revenue optimization -- Models of demand -- Estimating price response -- Optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Behavioral economics and pricing.

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Year of publication:	[2021] ; Second edition
Authors:	Phillips, Robert L.
Publisher:	Stanford, California : Stanford Business Books, an imprint of Stanford University Press
Subject:	Preismanagement \| Pricing strategy \| Kalkulation \| Cost estimation \| Theorie \| Theory
Description of contents:	Table of Contents [gbv.de]

Extent:	xiii, 456 Seiten Illustrationen
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-5036-1000-2 ; 978-1-5036-1426-0
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012224822