Pricing and timing decisions in promotion channels
Shaofu Du, Jianchao Sheng, Tengfei Nie, and Yangguang Zhu
| Year of publication: |
2024
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|---|---|
| Authors: | Du, Shaofu ; Sheng, Jianchao ; Nie, Tengfei ; Zhu, Yangguang |
| Published in: |
IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society. - New York, NY : IEEE, ISSN 1558-0040, ZDB-ID 2021741-9. - Vol. 71.2024, p. 5276-5289
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| Subject: | Dynamic pricing | game theory | online promotion | strategic consumer behavior | Spieltheorie | Game theory | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Vertriebsweg | Distribution channel | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2023.3234939 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015411544