Pricing contracts and planning stochastic resources in brand display advertising
Yuelin Shen
| Year of publication: |
December 2018
|
|---|---|
| Authors: | Shen, Yuelin |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 81.2018, p. 183-194
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| Subject: | Display advertising | Fairness | Non-convex program | Scatter search | Werbung | Advertising | Online-Marketing | Internet marketing | Theorie | Theory | Werbewirkung | Advertising effects | Markenführung | Brand management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2017.11.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011906915