Pricing decisions for three-echelon supply chain with advertising and quality effort-dependent fuzzy demand
Rohit Gupta, Indranil Biswas and Sushil Kumar
| Year of publication: |
2019
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|---|---|
| Authors: | Gupta, Rohit ; Biswas, Indranil ; Kumar, Sushil |
| Published in: |
International journal of production research. - London [u.a.] : Taylor & Francis, ISSN 1366-588X, ZDB-ID 1485085-0. - Vol. 57.2019, 9, p. 2715-2731
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| Subject: | advertising effort | fuzzy demand | game theory | power relationship | Pricing decisions | quality effort | Preismanagement | Pricing strategy | Lieferkette | Supply chain | Fuzzy-Set-Theorie | Fuzzy sets | Werbung | Advertising | Spieltheorie | Game theory | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2018.1547434 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012193194