Pricing diagnosis-based services when customers exhibit sunk cost bias
Guangwen Kong, Sampath Rajagopalan, Chunyang Tong
| Year of publication: |
2018
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|---|---|
| Authors: | Kong, Guangwen ; Rajagopalan, Sampath ; Tong, Chunyang |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 27.2018, 7, p. 1303-1319
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| Subject: | pricing of services | bounded rationality | sunk cost bias | diagnostic services | Sunk Costs | Sunk costs | Begrenzte Rationalität | Bounded rationality | Preismanagement | Pricing strategy | Theorie | Theory | Dienstleistungssektor | Service industry | Konsumentenverhalten | Consumer behaviour | Systematischer Fehler | Bias |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.12870 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011969976