Pricing in a social world : the influence of non-price information on hotel choice
Breffni M. Noone and Kelly A. McGuire
| Year of publication: |
2013
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|---|---|
| Authors: | Noone, Breffni M. ; McGuire, Kelly A. |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 12.2013, 5, p. 385-401
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| Subject: | revenue management | consumer choice | price | user-generated content | brand name | discrete choice analysis | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Revenue-Management | Revenue management | Hotellerie | Hotel industry | Diskrete Entscheidung | Discrete choice | Preismanagement | Pricing strategy | Preis | Price | Preisdifferenzierung | Price discrimination | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010188658