Pricing information goods : a strategic analysis of the selling and pay-per-use mechanisms
Sridhar Balasubramanian; Shantanu Bhattacharya; Vish V. Krishnan
| Year of publication: |
2015
|
|---|---|
| Authors: | Balasubramanian, Sridhar ; Bhattacharya, Shantanu ; Krishnan, Vish V. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 2, p. 218-234
|
| Subject: | information goods | competitive strategy | pricing | digital marketing | game theory | Wettbewerbsstrategie | Competitive strategy | Preismanagement | Pricing strategy | Spieltheorie | Game theory | Preis | Price | Information | Informationsdienstleistung | Information services |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010515900