Pricing of digital services as an effectual co-creative process
Masoud Karami, Arto Ojala, Gabriella Laatikainen
| Year of publication: |
2024
|
|---|---|
| Authors: | Karami, Masoud ; Ojala, Arto ; Laatikainen, Gabriella |
| Subject: | uncertainty | Co-creative pricing | digital services | effectuation | Digitale Güter | Digital goods | Kundenintegration | Customer integration | Preismanagement | Pricing strategy | Electronic Commerce | E-commerce | Digitalisierung | Digitization | Entscheidung unter Unsicherheit | Decision under uncertainty |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09537325.2022.2088342 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014566949