Pricing power in advertising markets : theory and evidence
by Matthew Gentzkow, Jesse M. Shapiro, Frank Yang, and Ali Yurukoglu
| Year of publication: |
2024
|
|---|---|
| Authors: | Gentzkow, Matthew Aaron ; Shapiro, Jesse M. ; Yang, Yu ; Yurukoglu, Ali |
| Subject: | Netflix | Online-Marketing | Internet marketing | Fernsehwerbung | Television advertising | Werbung | Advertising | Preismanagement | Pricing strategy | Altersgruppe | Age group | USA | United States |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1257/aer.20220943 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014483998