Pricing - Praxis der optimalen Preisfindung
Nagle; Holden; Larsen
| Year of publication: |
1998
|
|---|---|
| Authors: | Nagle, Thomas T. ; Holden, Reed K. ; Larsen, Georg M. |
| Other Persons: | Larsen, Georg M. (contributor) |
| Publisher: |
Berlin : Springer |
| Subject: | Preispolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XV, 308 S Tab., graph. Darst Ill |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | ***Hier auch später erschienene, unveränderte Nachdrucke***Unchanged reprints that were published later are included here*** Dt. Version von "The strategy and tactics of pricing" Geb. : DM 68.00 |
| ISBN: | 3-642-63764-7 ; 978-3-642-63764-3 ; 3-540-61256-4 ; 978-3-540-61256-8 ; 978-3-642-58861-7 |
| Classification: | Betriebswirtschaft: Allgemeines ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000648815