Pricing as a Strategic Capability - Companies that know how to set the right prices for their products and services understand that pricing isn't simply a matter of good tactics. By investing in specific areas of organizational capital, they've made it a strategic weapon that competitors can only envy.
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|Authors:||Dutta, Shantanu ; Bergen, Mark ; Levy, Daniel ; Ritson, Mark ; Zbaracki, Mark|
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 43.2002, 3, p. 61-66
Bergen, Mark, (2005)
Zbaracki, Mark, (2005)
Bergen, Mark, (2003)
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