Pricing strategies and pricing capabilities
Year of publication: |
2012
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Authors: | Johansson, Magnus ; Hallberg, Niklas ; Hinterhuber, Andreas ; Zbaracki, Mark ; Liozu, Stephan |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 21141915. - Vol. 11.2012, 1, p. 4-12
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