Pricing strategies for a bundled channel with services network effects
Year of publication: |
2021
|
---|---|
Authors: | Xu, Biao ; Yao, Zhong ; Wu, Shin-yi |
Published in: |
International journal of production research. - London [u.a.] : Taylor & Francis, ISSN 1366-588X, ZDB-ID 1485085-0. - Vol. 59.2021, 10, p. 3152-3168
|
Subject: | bundling strategy | channel contracts | channel performance | network externality | Pricing strategy | Preismanagement | Leistungsbündel | Bundling strategy | Netzwerkökonomik | Network economics | Vertriebsweg | Distribution channel | Theorie | Theory | Electronic Commerce | E-commerce |
-
Pricing and bundling strategies for competing mobile phone supply chains with network externality
Yue, Yunpeng, (2020)
-
Gains and losses of key opinion leaders' product promotion in livestream e-commerce
Niu, Baozhuang, (2023)
-
Spatial differentiation and network externality in pricing mechanism of online car hailing platform
Wu, Tian, (2020)
- More ...
-
Xu, Biao, (2018)
-
Know to grow : the role of knowledge integration in marketing dynamic capabilities
Zhang, Xun, (2019)
-
How does renqing influence purchase intentions in the Chinese business-to-business context?
Zhang, Xun, (2021)
- More ...