Pricing strategies with reference effects in competitive industries
Year of publication: |
2014
|
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Authors: | Coulter, Brian ; Krishnamoorthy, Srini |
Published in: |
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS). - Oxford : Wiley, ISSN 0969-6016, ZDB-ID 1213721-2. - Vol. 21.2014, 2, p. 263-274
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Subject: | revenue management | pricing | reference prices | short-termism | Preismanagement | Pricing strategy | Revenue-Management | Revenue management |
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