Pricing strategy and coordination of small- to medium-sized enterprises based on bank-insurance cooperative financing
Year of publication: |
2022
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Authors: | Ma, Junhai ; Gong, Lijiao ; Fan, Jie |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 43.2022, 8, p. 3915-3930
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Subject: | Preismanagement | Pricing strategy | Kreditversicherung | Credit insurance | Stackelberg-Wettbewerb | Stackelberg competition | KMU | SME |
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