Pricing strategy of first-enjoy-after-pay service offered by two-sided media platforms
Xiaojing Zhang and Yulin Zhang
| Year of publication: |
2024
|
|---|---|
| Authors: | Zhang, Xiaojing ; Zhang, Yulin |
| Subject: | First-enjoy-after-pay | Mental account | Payment scheme | Pricing | Preismanagement | Pricing strategy | Netzwerkökonomik | Network economics | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-03-2023-0188 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210507