Pride and gratitude : egoistic versus altruistic appeals in social media advertising
Tae Hyun Baek, Sukki Yoon
| Year of publication: |
2022
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|---|---|
| Authors: | Baek, Tae Hyun ; Yoon, Sukki |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 142.2022, p. 499-511
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| Subject: | Charitable behavior | Donation appeals | Gratitude | Pride | Social media fundraising campaigns | Fundraising | Social Web | Social web | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Altruismus | Altruism | Wohltätigkeit | Charity | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.12.066 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013168410