Prime time : the strategic use of subconscious priming to enhance customer satisfaction
Robert C. Ford
| Year of publication: |
2014
|
|---|---|
| Authors: | Ford, Robert C. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 57.2014, 2, p. 269-277
|
| Subject: | Subconscious priming | Customer | Co-production | Service experience | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010358714