Principles of direct, database and digital marketing
Alan Tapp, Ian Whitten and Matthew Housden
| Alternative title: | Principles of direct and database marketing. |
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| Year of publication: |
2014 ; 5. ed.
|
| Authors: | Tapp, Alan ; Whitten, Ian ; Housden, Matthew |
| Publisher: |
Harlow : Pearson |
| Subject: | Direktmarketing | Direct marketing | Online-Marketing | Internet marketing | Großbritannien | United Kingdom |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 559 S Ill., graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 978-0-273-75650-7 ; 978-0-273-75652-1 ; 978-0-273-79480-6 ; 978-0-273-75652-1 ; 978-0-273-79480-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010227705