Principles of international marketing
Michael R. Czinkota ; Ilkka A. Ronkainen
| Year of publication: |
2010 ; 9. ed., internat. ed.
|
|---|---|
| Authors: | Czinkota, Michael R. ; Ronkainen, Ilkka A. |
| Publisher: |
[London u.a.] : South-Western Cengage Learning |
| Subject: | Internationales Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVIII, 693, 24 S. : Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-4390-4137-6 ; 1-4390-4137-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004947235