Prioritisation of marketing investments in different types of marketing functions
Year of publication: |
May 2015
|
---|---|
Authors: | Martensen, Anne ; Mouritsen, Jan |
Published in: |
Danish journal of management & business. - Copenhagen : Djøf Publ., ISSN 0902-3704, ZDB-ID 2833171-0. - Vol. 79.2015, 1, p. 45-69
|
Subject: | Marketing | Investition | Investment | Unternehmenserfolg | Firm performance | Dänemark | Denmark |
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