Prioritising factors affecting online shopping behaviour : a fuzzy AHP approach
Ishani Patharia Chopra and Tanu Jain, Sanjay Gupta
| Year of publication: |
2025
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|---|---|
| Authors: | Chopra, Ishani Patharia ; Jain, Tanu ; Gupta, Sanjay |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 22.2025, 2, p. 187-213
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| Subject: | buying behaviour | F-AHP | fuzzy analytical hierarchy process | online customers | online shopping behaviour | online shopping motivation | young customers | Online-Handel | Online retailing | AHP-Verfahren | AHP approach | Konsumentenverhalten | Consumer behaviour | Fuzzy-Set-Theorie | Fuzzy sets | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2025.145067 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015468461