Prioritising of factors effective on marketing relationship using FAHP and fuzzy TOPSIS methods
Mohammed Mehdi Parhizgar (Department of Management, Payame Noor University, Tehran, Iran), Elham Keshavarz (Department of Management, Payame Noor University, Tehran, Iran)
| Year of publication: |
2016
|
|---|---|
| Authors: | Parhizgar, Mohammed Mehdi ; Keshavarz, Elham |
| Published in: |
International journal of logistics systems and management. - Olney : Inderscience, ISSN 1742-7967, ZDB-ID 2178795-5. - Vol. 24.2016, 4, p. 489-516
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| Subject: | marketing relationship | marketing relationship factors | fuzzy analytic hierarchy process | FAHP | fuzzy TOPSIS | Fuzzy-Set-Theorie | Fuzzy sets | AHP-Verfahren | AHP approach | Beziehungsmarketing | Relationship marketing | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Marketing | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011562368