Prioritising the Sub Criterions to Gauge Customer Satisfaction Levels of Solar Water Heater Users Using AHP Approach

It is observed that the customers expect more, have various choices and are less attached to brands these days. The organizations have to continually improve their methodologies, processes, and products in order to stay in the business as well as attract and retain the potential and existing customers. The aim of this study is to present an Analytic Hierarchy Process approach methodology that prioritises the various sub criteria’s, that increases the customer satisfaction levels of solar water heater users. The study uses the three criteria of Perceived Ease of Use, Benefits and Innovativeness for gauging Customer Satisfaction levels. This study shows how Analytic Hierarchy Process is useful in effectively prioritising the sub criterions that gauges the satisfaction levels of solar water heater users in Southern City of India, Mangalore