Prioritizing geo-references : a content analysis of the websites of leading global luxury fashion brands
Andreas Strebinger and Alexander Rusetski
| Year of publication: |
2016
|
|---|---|
| Authors: | Strebinger, Andreas ; Rusetski, Alexander |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 29.2016, 1/5, p. 282-297
|
| Subject: | Country of Origin | brand globalness | luxury goods | online marketing | brand positioning | geo-referencing | Luxusgüter | Luxury goods | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Online-Marketing | Internet marketing | Website | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2016.1185562 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011654425