Prioritizing the antecedents of employer branding using fuzzy AHP : an extent analysis approach
Avinash Chopra, Gokulananda Patel and Chandan Kumar Sahoo
| Year of publication: |
2024
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|---|---|
| Authors: | Chopra, Avinash ; Patel, Gokulananda ; Sahoo, Chandan Kumar |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 5, p. 1046-1062
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| Subject: | Employer branding | Fuzzy analytical hierarchy process | Modified Delphi | Multi-criteria decision-making | Potential employees | Prioritization | AHP-Verfahren | AHP approach | Personalmarketing | HR marketing | Fuzzy-Set-Theorie | Fuzzy sets | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Markenführung | Brand management | Delphi-Methode | Delphi technique |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-02-2023-0112 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015080924