Privacy concerns matter, knowledge does not : investigating effects of online behavioral advertising among Chinese and dutch adults
Dong Zhang, Hilde Voorveld, Sophie C. Boerman
| Year of publication: |
2023
|
|---|---|
| Authors: | Zhang, Dong ; Voorveld, Hilde ; Boerman, Sophie C. |
| Subject: | Datenschutz | Data protection | China | Online-Marketing | Internet marketing | Niederlande | Netherlands | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10641734.2023.2199812 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014416051