Privacy, customization, and cross-selling of information
Year of publication: |
2009
|
---|---|
Authors: | Akçura, M. Tolga ; Özdemir, Zafer D. ; Altinkemer, Kemal |
Published in: |
Journal of organizational computing and electronic commerce. - Norwood, NJ : Ablex Publ., ISSN 1091-9392, ZDB-ID 1331391-5. - Vol. 19.2009, 2, p. 112-132
|
Subject: | Datenschutz | Data protection | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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