Privacy versus reward : do loyalty programs increase consumers' willingness to share personal information with third-party advertisers and data brokers?
Tun-Min (Catherine) Jai, Nancy J. King
| Year of publication: |
2016
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|---|---|
| Authors: | Jai, Tun-Min ; King, Nancy J. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 28.2016, p. 296-303
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| Subject: | Consumer loyalty | Commitment | Consumer data | Information privacy | Privacy segment index | Data brokers | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundendaten | Customer data | Kundenbindungsprogramm | Loyalty program | Informationsverbreitung | Information dissemination | Vermittlungstätigkeit | Intermediation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2015.01.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011434191